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Month: October, 2012

So Many Options

This all started last night at around 2:30 in the morning.
Studying for my marketing test, and finding it somewhat interesting, I was wondering where I can go in this field. 

I go to a really popular search engine (God knows I’ll be sued for copy right something these days,) and find out all about marketing analytics and what schools are the best for a masters.

First, I hobble across this YouTube video parody. Basically making fun of graduate schools and essentially calling them a “scam.”

After laughing and reading the diverse, educated comments under the video, I kept up with my search. First school and problem big dream school is Wharton school of business at University of Pennsylvania. I signed up for more info. Later today Wharton admissions counselors were doing a live chat at 5 p.m. “Philly” time.

Next I got an email to check out their forum for frequently asked questions.

Next I got an email to check out their blog for more in-depth student stories.

Next I got an email to subscribe to their email updates. A this point I was scared, if I wasn’t getting email updates now, what was it like to…

If you in generally google your school (in this case, Wharton) you get so many different kinds of search results and answers. Their wikipedia page, what other schools people search in addition to Wharton, their Youtube channel and a bunch of opinion pages (all positive) about Wharton.


So we can get all these information about a school, accessing so many different kinds of communication medium, and getting all up into a schools culture and attitude- only to be rejected by one flat envelope at the end. This has to be the worst kind of breakup. 

Secondly, we get so much information on these schools. We use to judge based on academics, how many people get  a job after and cost. Now its all about blogs, and what people tweeted, the events, how people interact and it can go on for months. What data is really important for us to make a decision?


So Who Is Actually Winning?

When Barack Obama seemed to have had the poll numbers to back it up  (that was just a week ago, wasn’t it? ) there were abundant suggestions that claimed liberal media bias was paving the way for Obama back to the White House.

But the performance by Mitt Romney in last week’s debate, a poll by the Pew Research Center showed that Mr. Romney had not only made up ground, but was four points ahead of President Barack Obama among likely voters. (And a Gallup poll seemed to support the notion that Mr. Romney was surging.)

As Joseph Weisenthal, the Business Insider writer and tweet machine known as @TheStalwart, “If you want to know the big bias in media (of which I am guilty) it’s storyline bias.” The headlines reflected not disappointment, but excitement that the game was on.

 The New York Times: “Romney Erases Obama’s Convention Bounce In media narrative.”

Slate: “Was Romney’s Debate Win The Most Convincing in History? It Looks That Way.”

Liberal bias hasn’t gone away, it’s just been drowned out by a convincing Romney victory in the debate. I think what journalists, conservative or liberal, always crave more than actual fairness, are twists. Then, each side gets its turn to whine about something. Which, in turn, is fairness once removed. This election has made clear, nobody knows anything. But if the media is putting a thumb on the scale, its usually one that points toward anything more exciting than what they are already covering.


May the Social Media Odds Be Ever in your Favor.

There’s something uplifting about saying we should all be focused on the “issues” and not the “personalities” in the presidential debates. But is that right?

Tonight we’re into the quadrennial round of presidential debates. The time when we all get to gather around our television sets and even laptops to watch the two gladiators who would be our next President go one on one dealing with the issues.

But I’m not sure we even need the social scientists to tell us to trust our instincts about whom we want to be our President. After all, aren’t some of the very things we judge by appearances such as trustworthiness, intelligence, and decisiveness.

That’s why these televised and streamed presidential debates are so important. Sure, there will be plenty of talk about the issues. Everyone and especially the commentators will be keeping track of how well the two candidates handle what they say about the important things we face as a country. But all of us will be judging the two men every bit as much on what they’re communicating to us about themselves as people.

Twitter made a debate page for this evenings event. YouTube said earlier this week that it plans special streaming coverage of the debates as well. The entire country can be the commentators and their own experts. These days everyone has a voice whether someone wants to hear it or not.